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How to Find and Share Your Google Review Link

June 25, 2026 · 4 min read

Your Google review link is the direct URL that takes someone straight to the review form for your business - no searching, no scrolling, no extra steps. Having this link is the foundation of any review collection strategy, whether you share it by text, email, QR code, or NFC card.

Here's how to find yours.

Method 1: From Google Business Profile (Fastest)

This is the official way and takes about 30 seconds.

Step 1: Go to business.google.com and sign in with the Google account that manages your business listing.

Step 2: If you have multiple locations, select the one you want.

Step 3: In the left sidebar or home dashboard, click "Ask for reviews" (or look under Home > Get more reviews).

Step 4: Google will show you a shareable link. Click "Copy" to copy it to your clipboard.

The link will look something like:

https://g.page/r/CdxxxxxxxxxxxxxxX/review

That's your review link. When someone opens it, they'll land directly on the Google review form for your business, with the star selector ready to go.

Method 2: From Google Maps

If you can't access Google Business Profile (or don't manage the listing yourself), you can build the link from Google Maps.

Step 1: Go to Google Maps and search for your business name.

Step 2: Click on your business listing to open the full profile.

Step 3: Look at the URL in your browser. Find the Place ID - it's the long string after place/ in the URL, or you can use Google's Place ID Finder tool.

Step 4: Build the review link using this format:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Replace YOUR_PLACE_ID with the actual Place ID (it starts with "ChI" followed by a string of characters).

Method 3: Search for Your Business

The simplest method - no login required.

Step 1: Google your exact business name.

Step 2: In the knowledge panel on the right side (or at the top on mobile), click "Write a review" or the review stars.

Step 3: Copy the URL from your browser. This is a working review link, though it may be longer than the one from Google Business Profile.

How to Shorten Your Google Review Link

Google review links can be long and ugly, especially the Place ID version. If you're printing the link on a card or including it in a text message, you may want a shorter version.

Options for shortening:

  • The g.page link - If you got your link from Google Business Profile, it's already short (e.g., g.page/r/Cxxxxxxxx/review)
  • URL shortener - Services like Bitly or TinyURL can create a custom short link
  • Your own domain - Set up a redirect from something like yourbusiness.com/review to your Google review link

If you're using the link for an NFC card or QR code, length doesn't matter - the customer never sees or types the URL. Use the full link for reliability.

Where to Put Your Google Review Link

Once you have your link, put it everywhere a happy customer might see it:

  • At the counter - On an NFC card, QR stand, or printed sign
  • On receipts - Print the link or a QR code at the bottom of receipts
  • In follow-up emails - After a purchase, appointment, or service call
  • In text messages - If you text appointment reminders, add the review link to post-visit follow-ups
  • On your website - A "Review us on Google" button in the footer or contact page
  • On business cards - Print a QR code on the back
  • In your email signature - A small "Leave us a review" link
  • On social media - Pin a post with the link, or add it to your bio

The most effective placement is always at the point of sale - where the customer is physically present, satisfied, and has their phone. Everything else is supplementary.

Common Mistakes to Avoid

  • Linking to your Google listing instead of the review form. Make sure the link opens the review form directly, not just your business profile page. Test it in an incognito window.
  • Using a broken or expired link. If you change your business name on Google or your Place ID changes, the old link may stop working. Test your link monthly.
  • Making customers sign in first. Your link should open the review form directly. The customer will need to be signed into a Google account, but they shouldn't need to do anything extra on your end.

Test Your Link

Before printing or sharing your review link, test it:

  1. Open an incognito/private browser window
  2. Paste your link
  3. Confirm it opens your business's Google review form (you should see your business name and a star rating selector)
  4. Try it on your phone too - this is how most customers will use it

If it works in incognito, it'll work for your customers.

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Tapkoi takes your Google review link and builds a personalized NFC card, QR stand, and sticker for your counter. Just plug in your link and we handle the rest.

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